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Public Relations Program

  • Introduction
  • Public Relations Writing: Definitions, Roles and Responsibilities
  • Ethical and Legal Responsibilities of the PR Writer
  • Persuasive Writing
  • Research for the Public Relations Writer
  • Writing Principles
  • Writing for Select Publics
  • Writing for Mass Media Publics
  • Writing Speeches and Other Presentations List the types of speeches most often written by public relations professionals
  • Writing Newsletters, Brochures, and Annual Reports
  • Crisis Communication and the Planning Process
  • Introduction
  • Strategic Alliance to Meet Member’s Interests: Internal & External Partners
  • The Investigation of Misconduct
  • Alcoholism and the Workplace
  • Health and Safety Illnesses, Remedies and Impairment
  • Control of Members
  • Medical Certificates
  • South Africa’s Code of Good Practice on the Handling of Sexual Harassment Cases