- Introduction
- Public Relations Writing: Definitions, Roles and Responsibilities
- Ethical and Legal Responsibilities of the PR Writer
- Persuasive Writing
- Research for the Public Relations Writer
- Writing Principles
- Writing for Select Publics
- Writing for Mass Media Publics
- Writing Speeches and Other Presentations List the types of speeches most often written by public relations professionals
- Writing Newsletters, Brochures, and Annual Reports
- Crisis Communication and the Planning Process
- Introduction
- Strategic Alliance to Meet Member’s Interests: Internal & External Partners
- The Investigation of Misconduct
- Alcoholism and the Workplace
- Health and Safety Illnesses, Remedies and Impairment
- Control of Members
- Medical Certificates
- South Africa’s Code of Good Practice on the Handling of Sexual Harassment Cases